Blar i BI Open på forfatter "Sloot, Laurens"
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The Impact of Hard Discounter Presence on Store Satisfaction and Store Loyalty
Hunneman, Auke; Verhoef, Peter; Sloot, Laurens (Journal article; Peer reviewed, 2020)Hard discounters, such as Aldi and Lidl, have become more important in the last decade. Recent research suggests that the presence of a hard discounter (HD) decreases customers’ share of wallet. In this study, we aim to ...